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The North West Company’s new corporate identity reflects the enterprising spirit its people have fostered since 1668.  The Company has consistently been associated with the vision, hard work and perseverance demonstrated by the voyageurs who pushed past limits to further the growth of The North West Company during the fur trade.  Even today – over 338 years later – North West embraces this pioneering culture.

Our corporate identity is designed to help others see us in the same way we see ourselves.  Projecting a consistent image to North West’s various publics is critical to the reinforcement of the good name and reputation that generations have worked so hard to build.  The potential benefits of a positive, cohesive corporate image affect everyone.  To achieve the desired results, however, takes more than good intentions and updated corporate identification – it takes the understanding, cooperation and active support of everyone within The North West Company.

                                                              Edward Kennedy
                                                              President, CEO